How does it work?

1. Sign up for a free account;


2. Submit a press release;

After you a submit a press release⁵, our editorial staff
will review it to ensure it meets our
minimum content requirements. Once your press release has been
approved, it will be published on our homepage and transmitted to our
news partners. We will then invoice you within 14 working days of your
submission.

Who do you reach?

Our members' press releases can be found on Google News, Google
Search, Google Blogs, Yahoo!, Moreover, MSN, Ask.com News, Ask.com,
and much more.

Who uses your services?

Over 10,000 people and companies use our services to send out
full-text press releases with photos.

How does you differ from the larger wires?

We are smaller, more affordable and our web application is easier to
use.

What if I am already using one of the larger wires?


You can use our services as part of your overall PR program. If you
already use one of the larger wires, then we will only further augment
your reach and visibility.

How long will my press release stay live?

Unlike the larger wires, which delete a press release after six
months, your press release stays in our archive until you delete it
from your account.

What type of payments do you accept?

You can pay with Visa, Mastercard, Discover, American Express and
PayPal. Check out process is handled via PayPal and WorldPay. You
don't need a PayPal or WorldPay account to purchase.

What if I change my mind. Can I get a refund?

You can request a refund for any reason so long as we have not
transmitted your press release. A request for refund should be
submitted via the help desk by 5 p.m. PST the day before the press
release is scheduled to go out.

Still Not Sure if SkyNewswire.com is for you?

If you have any questions about our services or the signup process,
use our contact
form here and we'll get back to you the same day.

---------------------------.

1. When was
SkyNewswire.com founded?

Prudent International Inc the parent company of
SkyNewswire.com was
incorporated in 1999 by Joseph Reriani then working as a freelance journalist
for various media organizations. He was joined by Jackie Mugambi in 2003 a newly
graduate broadcast student who started off on a volunteer basis and rose to
direct www.SkyNewswire.com when it was
started. Both websites have over 6,000 registered members and receive over
700,000 unique hits monthly generating over 3,000,000 page views. We define a
page view as one person viewing one press release or classified advisement.

We originate numerous news announcements each year, with a dramatic impact on
perception, credibility, capital and commercial markets around the globe in
virtually every industry sector. Our news has appeared in the past on such media
outlets as MSNBC, CNN, PR Report, The New York Times, PR Week and many other
newspapers, magazines and websites.

Prudent International Inc is a privately held company registered in the USA and
The Netherlands in the E.U.

2. What happens to my press release when I post it on
your networks?

After being approved by our editorial team, your press release will be
posted on our website front page. This makes it accessible to the over 350,000
unique monthly visitors who access our networks as well as over 30,000 RSS and
XML feed subscribers also known as syndicated news feeds.

You will also most probably find your press release in
other high traffic news outlets like Google News,
Google Finance and
Yahoo News
minutes after appearing on our front page.

Your news release will also be
searchable on most search
engines within a day to a week compared to the average 6 month to a year it
takes most new websites contents. For more on the benefits of submitting your
news release FREE on our website go to:

http://SkyNewswire.com/modules/news/article.php?storyid=13  

For our
paid services, you get all the

free
services benefits plus PR crafting, consultation and/or distribution
services depending on your chosen package. We maintain a database of over 85,000
media contacts in over 70 categories and have partnered with many specialist
wire services
around the world to better target our media reach. We have the
capability of placing your press release in front of journalist computers and
other places they frequent depending on the nature of your news release.

Prudent Press Agency & SkyNewswire.com Web Sites

Both websites currently have a combined traffic of over 350,000 unique visitors
monthly generating millions of page views. We describe a page view as one person
viewing one press release. All press releases are posted on our site
indefinitely and only removed from our site if the originator deletes it or it
is found to compromise our editorial guidelines. Please see our

Terms and Conditions.

Search Engine Submission

Each press release appearing on our websites is
optimized for search engine
indexing. This is one reason why your press release will appear on the major
search engines within a day to a week and within minutes on news sites such as 
Google News,
Google Finance and
Yahoo News among others.

Syndicated News Feed

XML/RSS news feeds are a popular way of distributing content on the internet.
XML and RSS technology has made it possible for publishers and individuals to
easily stay updated on the contents of particular website simply by placing a
small code on their websites or email subscription. We are currently aware of
over 30,000 XML and RSS subscribers to our websites though this number could be
much much higher. XML/RSS news feeds increases exposure to your press release.

Media Distribution - Fax, Post, Telephone and Email

We currently maintain a database of over
85,000 media contacts in over 70
categories. Different media personalities choose to be contacted in different
ways though the most popular mode still remains email. Traditional modes of
press release distribution such as fax, and post are still widely used mostly by
feature writers who are less constrained by time.

3. How do I upload a press release?

Go to our website home page at
www.SkyNewswire.com and register for a free
account. Check your email after a few minutes for a verification link to
activate the account. Please ensure that you enter your email correctly as this
is where your verification link is sent to. Activate your account and you are
ready to go. Login to your account and take advantage of our
free
press release services benefits.

4. How long does my press release remain online?

Your press release remains online forever, that means that it never expires.
Most users leave their release online even if it becomes old news. One advantage
is that it will be available under search results and result in hits to your
website. Leaving older releases online is an effective way of letting the media
know where you have been as an organization. In certain circumstances you may
want to remove a press release but that decision is entirely up to you.

5. What are the advantages of a paid release?

In addition to all the features you get for a free press release, you receive
highly targeted distribution to the media, press release and articles crafting
as well as public relations consulting depending your chosen package. You can
also create your own custom package (please
contact us). You may also opt to employ the services of our experienced
editors and journalists in crafting and polishing your press release. We
currently have over 20 customized PR packages.

6. What other media services do you offer?

We offer numerous
media services including Edgar filing services for public
traded companies, long term media communication and consultation services,
various press release write-up and distribution packages. Working with numerous
journalists and writers puts us at an added advantage of knowing what they are
looking for in terms of sources, news angles and content and we are able to
create that valuable bridge between you and them. We also offer professional
website analysis in relation to public relations.

7. Do you ever reject press releases?

Yes, we do under certain circumstances. Every press release must pass a review
process by our editors. We never verify any
of the news or proofread any of the
free press releases. Correct grammar and
spelling are the submitter's responsibility. Remember the importance of
submitting well-conceived and well-written press releases.

A few of our general guidelines include - We will not post ads and will reject
press releases that are not deemed newsworthy. Press releases that we perceive
to be inflammatory or intended to cause harm to a third party will not be
accepted. In addition, we will only post press releases which are in standard
press release format. Please see our Terms and Conditions.

8. Do you accept press releases for adult content?

No, we do not accept press releases for adult content.

9. Is Prudent International Inc a public traded
company?

No, Prudent International Inc the parent company of Prudent Press Agency and
SkyNewswire.com is a privately held for-profit company.

10. Press release or News Release?

For a number of reasons, including search engine optimization we use the terms
press release, news release and media release interchangeably. They all mean the
same thing.

11. Does distribution through your networks guarantee
that the media will use my press release?

No, no newswire service can guarantee that the media will use your news release.
We do not control the media only try to get your news to them in the best way we
can. For all free press release, the ultimate responsibility for success lies
with you. Did you create a compelling story? Is it newsworthy? Will others find
it newsworthy? See other parts of this website for our weekly
"PR Tune-Up" newsletter which can help you
greatly patch up your media relations".

12. Will my press release be used elsewhere on the
Internet or in print?

We cannot guarantee that your release will be picked up and used by other media
outlets. The ultimate responsibility for success lies with you. Did you create a
compelling story? Is it newsworthy? etc. Google News,
Google Finance and
Yahoo News pick up most of our stories minutes after publication.

13. Do you offer a clipping service?

No, we do not offer a clipping service of our own but subscribe to those of
other newswires. We can very easily and cheaply find out what the media is
saying or has said about you for a nominal fee. Please see our
services package here

14. How can I access my press release statistics?

Every press release has an individual hit counter that displays the page
impressions since publication. This information is available to the general
public. It is to your advantage to direct as much traffic to your press releases
as possible by placing links to it in as many websites as possible.

15. Why do you encourage publishers to create links to
their press releases on their website?

The main reason is to shorten the period search engines take to index your press
release page and also to create a "search bundle" for your press release on the
internet. The more links that point to your press release on the internet the
higher placed and visible it will be be using relevant keyword searches.

16. How many employees does Prudent Press Agency and
SkyNewswire.com have?

Prudent International Inc currently has 7 employees working as editors, copy
tasters and journalists. All have a background in journalism and media studies
with a combined 80 years of experience. Joseph Reriani is the Executive Editor
of Prudent Press Agency while Lilian A. Matama is the Executive Editor of
SkyNewswire.com responsible for crafting and enforcing editorial policies of the
websites. They are also usually the first link between the newsroom and
customers. Protus Nyamwea, Geodfree Otieno and Sami Khan are copy tasters and
editors all holding diplomas and/or degrees in journalism and public relations.
We also work with over 50 freelance journalists and writers located in 13
countries who supply us with various news and feature articles which we market
to the media on their behalf.

17. Do you write and edit press releases?

Yes, for a nominal fee, our editors can help
craft a professional press release
ensuring that such vital aspects as newsworthiness, grammar and timeliness are
met in your press release. We will also offer advice on news angles and best
times to distribute your release. An analysis of your website will also be
conducted to ensure that journalists can easily find information about you. We
have a team of talented news crafters editors that are able to help you write
your press release.

18. I am a freelance journalist/writer how can you help
me?

If you are interested in joining our growing team of freelance journalists,
reporters feature writers, specialist writers, photographers we would very much
love to have you on board. Prudent International Inc specializes in marketing
the work of freelancers to the media. We have over the years helped numerous
first time journalists get published. Contact either Joseph Reriani at
editorial@Prudent Press Agency.com or Jackie Mugambi at
editorial@SkyNewswire.com 
depending on the network you wish to work with. Please note that you can
not register as a freelance journalist on both
websites.  

19. What is Prudent Press Agency?

It is a newswire service for the entire business sector. Our parent company
Prudent International Inc, was incorporated in 1999 originally distributing news
to continental North America before branching to the rest of the world in early
2002. We have access to a strong 85,000 newspapers, magazines, websites, radio
and television editors and journalists worldwide in over 70 diverse categories,
the outcome of over 2,000 hours of phone calls and sending faxes. A
professionally written News Release can make the difference between a successful
PR campaign and an utter failure. Our in-house editors and PR department will
prepare your news release in the globally accepted PR format stressing the most
news worthy features of your release. We pride ourselves in serving over 7,000
registered individuals and businesses who periodically use our services either
to post their media releases for
FREE or buying one of our well priced
PR packages.
Our website at
http://www.SkyNewswire.com receives over 30,000 media related visits
monthly.



20. Why do small entrepreneurs have a problem with some
of the more traditional newswire services?

It is a combination of brand and cost. The people who are most interested in
small business news do not tend to be on the political and hard news desk, which
is largely where the major newswires distribute their read.



Another reason is that small entrepreneurs cannot afford to spend US$700 for
each press release they want to put out nationally. We do a variety of things to
keep our costs as low as we can and use technologies that allow us to pass those
savings on to our customers.



"We have and continue to negotiate strategic relationships with
major wire
services in individual countries to ensure that our services remain
affordable and of the highest quality." - Joseph Reriani, founder and Executive
Editor Prudent Press Agency



21. If a company wanted to try out your service, how
would it go about doing so?

(The company) would place an order directly for one of our services
here.
The link has all the basic information and links to detailed specific contents
of our services.



22. What is PR packaging?

PR Packaging involves purchasing a PR write-up and distribution packages in one.
One way we drive costs down is by combining two or more services for individual
releases. Over 90 percent of our clients renew their chosen packages.



23. How much does your press release distribution cost?

The price for crafting and distributing a press release
of 400 words or less is only US$ 149.95. You receive a comprehensive press
release distribution to more than 50,000 general editors and over 20,000
specialist magazines and websites. To view some of the media outlets we will
reach with your Press Release go to our
media list



24. How soon does the press release go out?

Your press release will be distributed between Monday
9hrs EST and Thursday 16hrs the following business day. This ensures that
editors and journalists receive it in their email in-box or fax machines the
next morning. We see stronger responses with press releases received in the
morning and well before weekends.



25. How are your press releases sent?

Our press releases are sent via email with the text formatted by us for line
length and presentation. We also send out electronic faxes to media outlets that
choose this mode. The text of the press release is sent within the body of the
fax/email message as many organizations will not accept attachments because of
virus and bandwidth concerns. If you have an image, we upload them to our
website and provide a link to them on our website. The subject of the email
message sent to editors will include your press release title or an abbreviated
version of it.

Your press release is also personally issued through Reuters, Associated Press,
Inter Press Service, Media General News Service Inc and others. We also post it
on our website under your chosen categories.



26. How do I post my Press Release FREE on your site?

To post your Press Release on our website,
first open an account
them login to your account after
registering and verifying your email.

Go to the "Submit your Article" link and post your article. Our editors will
review it to see if it meets our requirements before posting it on the website.
Every day hundreds of journalists and media editors visit our website in search
of new articles and fill-ups.



27. What makes your press release services different
from your competitors?

- We never charge a membership fee. Unlike other press release services,
we have no hidden or extra charges. Our low prices stay low and remain among the
lowest in the industry but the quality of our PR services remain highest.

- We don't spam journalists. Our sources have opted to receive our press
releases and media communications. We also maintain a responsible remove list
for those who do not wish to be contacted by us. Beware of press release
services which bombard journalists with unwelcome emails: you'll run the risk of
weakening your impact and alienating the very audience you want to impress.

- We contact interested journalists directly. We reach more than 75
percent of our sources by name, and send press releases to their personal email
addresses. Most press release services simply use a generic "editor@newspaper.com"
format.

- Our low price includes quality press release write-up and distribution.
We dare you to find a cheaper service offering a combination of the two at the
quality and guarantee offered by us.

- We don't just send your press release. We send you proof of
distribution! We also watch the media for new angles to pursue in future. As a
client, you'll receive a customized report with links to your press release
between five and ten websites where it appears.



28. Under what circumstances does
SkyNewswire.com reject Press Releases?

Every press release we post on our website or to the media must pass a review
process. SkyNewswire.com does not verify any of the news nor proofread
any press release that was not prepared by us. Correct grammar and spelling are
the submitter's responsibility. Please remember the importance of submitting
well-conceived and well-written press releases.

We review all releases for general content to make sure that the story falls
within our guidelines which are as follows: - We will not post advertisements
and will reject press releases that are not deemed newsworthy. Press releases
that we perceive to be inflammatory or intended to cause harm to a third party
will not be accepted. We will also reject all releases that are written in all
capital letters which is perceived as screaming. In addition, we will only post
press releases which are in standard press release format.



29. Why are some of your articles free?

All Press Release articles on our website are free to editors, journalists and
our website visitors to read. SkyNewswire.com was originally founded as a
newswire organization. Many professional journalists and reporters around the
world routinely sell their articles to the media through us.



30. Is SkyNewswire.com a not-for-profit company?

No. SkyNewswire.com is a privately held for-profit company. It is a fully
owned subsidiary of Prudent International Inc USA & EU. We manage to keep our
prices low because we rely on volume sales, advertisement placement for clients
and other media related services. Please note that our low prices never affect
our ability to deliver our high quality services.



31. Can I post my release via snail mail?

Our editorial team can turn around a news story and run an editorial news flash
banner on our site or post out your message to the media typically within about
30 minutes. We can only do that if the news story comes in an electronic format
(email, electronic fax or web page).

Sorry to say, the press releases which still come into our office daily on
paper, by snail mail are just thrown straight into the bin. They usually arrive
too late anyway, so they fail on two counts.



32. How much does it cost to have your agency prepare
my Press Release without distribution to the media?

We are asked this question many times. A one time PR crafting costs only US$
49.95. Among the reasons given for wanting a Press Release write-up without
distribution are:

1. Acquiring quality material for organizational and company in-house magazines
and journals

2. Acquiring quality material for advertisement brochures, leaflets and
pamphlets

3. Acquiring quality material for Press Release/ Media sections of websites

4. Testing the agencies ability to produce quality PR write-ups at lower prices.



33. What are the most important aspects of a Press
Release?

If you plan on preparing and distributing your own Press Release ensure that:

1. The first lines of your press releases includes: "FOR IMMEDIATE RELEASE" (or
FOR RELEASE May 18, 2001) and "For more information, contact:" followed by your
contact information.

2. Craft a compelling headline. The headline makes your release stand out. Keep
it short, active, and descriptive. If you don't know how, read a number of
compelling headlines till you get some idea.

3. Hook reader with the first paragraph. A first paragraph shall summarize the
five W's: who, what, where, when and why. In fact, most readers will give up if
you haven't "hooked" them in the first few lines.

4. Put the most important information at the beginning. This is a tried and true
rule of journalism. Never hide golden points to the end.

5. Don't sell but answer questions! Making over-inflated statements is helpless
to your business. Write a release that answers questions about your business,
rather than piling flowery adjectives without saying why.

6. Avoid saying something is "unique" or "the best". Instead, show how people
will benefit - i.e. save time, save money, make their life easier, etc.

7. A 'non- biased' source is very helpful.

8. Provide all possible contact information including mail address, telephone,
fax, e-mail and web site (especially for online business).

9. Proofread & Proofread! Do remember to proofread your press release for
typographical errors before you send them out.

10. End your press release with "###" (without the quotation marks) after your
last lines of text. This symbol lets the editors know they have successfully
received the entire release.



34. Does Prudent Press Agency accept press releases for adult content?

NO. Prudent Press Agency does not accept explicit adult content pieces and
reserves the right to refuse all press releases containing or promoting adult
content.

36. Do I need two accounts for
both SkyNewswire.com and SkyNewswire.com?

Yes, you need two separate accounts for both websites. Each website has a
separate and independent editorial team responsible for creating their own
editorial policies. SkyNewswire.com headed by Jackie Mugambi (Executive Editor)
accepts fewer free press releases. The website mostly targets public traded and
fortune 500 companies as its clientele compared to Prudent Press Agency which
will accept most well crafted and angled press releases irrespective of source.



37. Can you give us some examples of how you manage to
keep your prices so low?



We are currently seven strong and do not have the expense that the major
corporate newswires have of releasing market-moving financial information
simultaneously on three continents. We also negotiate bulk orders with many of
the E.U countries newswire services and we pass these savings to our clients.



 

Information Collection and Use: SkyNewswire.com is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. SkyNewswire.com collects information from our users at several different points on our website.

Registration: In order to use parts of this website, a user must first complete the registration form. During registration a user is required to give their contact information (such as name and email address). This information is used to contact the user about the services on our site for which they have expressed interest.
Order: We request information from the user on our order form. Here a user must provide relevant information. This information is used for billing purposes and to fill customer\'s orders. If we have trouble processing an order, this contact information is used to get in touch with the user.
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Clear Gifs can work with existing cookies on a computer if they are both from the same Web site. That means, for example, that if a person visited \'www.companyX.com\ ', which uses clear gif, the Web site would match the clear gif\'s identifier and the cookie ID number, to show the past online behavior for that computer. This collected information would then be processed for compiling statistical information.
Log Files: We use IP addresses to analyze trends, administer the site, track user\'s movement, and gather broad demographic information for aggregate use.
Sharing: We will share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person.
We use a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.
If partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services.
These parties are not allowed to use personally identifiable information except for the purpose of providing these services.
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While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users\' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to your information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers\' information is protected. Finally, the servers that we store personally identifiable information on are kept in a secure environment. If you have any questions about the security at our website, you can send an email to security@SkyNewswire.com.
Supplementation of Information: In order for this website to properly fulfill its obligation to our customers, it is necessary for us to supplement the information we receive with information from 3rd party sources.
Special Offers: We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications.
Site and Service Updates: We also send the user site and service announcement updates. We communicate with the user to provide requested services and in regards to issues relating to their account via email or phone.
Correction/Updating Personal Information: If a user\'s personally identifiable information changes (such as your zip code), or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user\'s personal data provided to us. This can usually be done at the member information page or by emailing our Customer Support at contact@SkyNewswire.com
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Users who no longer wish to receive our newsletter and promotional emails may opt-out of receiving these communications by clicking on unsubscribe link in the received email or by emailing us at unsubscribe@SkyNewswire.com

Order our Press Release
Crafting and Editing Services

1. Prudent Relations Bronze Package (1 press release 
for only US$ 49.95- a US$ 150 value)

2. Prudent Relations Silver Package ( 3 press
releases over 3 months - save US$ 30
or US$ 39.95 per press release)

3. Prudent Relations Gold Package ( 6 press
releases over 6 months - save US$ 70
or US$ 37.50 per press release)

4. Prudent Relations Platinum Package ( 12 press
releases over 1 year - save US$ 170
or US$ 35 per press release)

Crafting and Editing Services

Basic to all public
relations is good communication. Well - planned, effectively handled
communications are essential to the success and even existence of organizations
and causes. SkyNewswire.com is a complete turnkey outsourcing firm that
writes, edits, tastes, proofreads, formats in HTML, uploads and provides hosting
to press releases and other communication materials thus saving you time, money,
frustrations and most of all giving you the time to better concentrate on your
business. Every organization depends on people and their attitudes, attention,
understanding and motivation can be critical to the success or failure of an
organization or idea. It is for this reason that we assign only the best to
craft, prepare, taste and edit your media or communication materials. Our staff have a combined
experience of over 80 years in the media and related fields. Our experience and
daily exposure to numerous news articles and current affairs helps us easily
find a "news angle" to make most press releases attractive to the media. We can
also help you in preparing communication materials such as
brochures, pamphlets and newsletters (contact
us here for a quote). With our press release
crafting and editing package you will benefit from:

1.  Inclusion of
your company logo, product photos or other related images accompanying your
press release. "A picture is worth a thousand words" and helps establish or
cement a corporate identity. The images are also very likely to appear on our
partner news websites including Google News,/Google
Finance and Yahoo News
multiplying your exposure many times over.

2. Ability to post HTML formatted, dynamic
and interactive press releases on our website.

3. Over 250 highly targeted hits to your
press release spread over 1 month using
google's adwords advertisements.
Anybody can purchase ad space and tout themselves as the next big thing. however
it is third - party endorsement that comes
from a strategically placed article such as a press release about your business
that stays on the minds of your potential customers.

4.  A media audit to determine the
level of media coverage you may have received in the past as well as the chosen
news angle for the press release. Consistency and building on past media coverage is very important to
a campaign. We have crafted thousands of press releases with an excellent rate
of media coverage.

5. Up to 500 words of text for your press
release.

6. Once your press release is complete, we
will send you a link that you can include in your emails, website, send to
members of the press or prospects and clients. You can also include the link on
your print advertising. Some of our clients place them on their intranets,
extranets and B2B trading platforms. The possibilities are endless.

7. We will continuously work with you to
identify a good solid story taking advantage of developments in your industry or
locality and then create a cracking press release which we will tailor for the
media. Journalists and reporters receive huge numbers of press release each day
and for yours to stand out from the crowd and make an impression, it needs to
have all the professional touches. We will always be in touch with you
throughout the process.

8. We will provide suggestions to better
tailor your website for the media. Creating a user friendly "media section" is a
must to any organizations hoping to use the media to grow their business.

You are also entitled to all the benefits listed below from our
FREE
Services Package. Simply register for an account and they
are yours for the taking (see our privacy policy). We do not charge a
registration fees or bill you for traffic to your articles. We host them
absolutely free on our super fast servers with periodic backups. Most websites
can charge up to US$ 700 per year for the services listed below.

9.
Register and maintain your
own account on our networks with a combined monthly traffic of over
350,000 unique visitors generating over 1,000,000 page views. We describe a page
view as one person viewing one press release or classified placement. Its an
offer on its own you can't ignore if you want to direct more traffic to your
website.

10. Have your press releases appear in our
partner news networks within minutes of being approved by our editorial staff.
Two of these networks Google News,/Google
Finance and Yahoo News
receive more traffic than all the traditional media networks combined running to
over 30 million hits a day.

11. Have your news headlines become
available on the pages of thousands of websites and emails through syndication
by over 30,000 RSS/XML feed subscribers in our 70 news categories.

12. Get your press releases indexed on
average 50 times every 24 hours by the major search engines including google,
yahoo, msn and live.com that consistently crawl our networks looking for fresh
and relevant contents for their customers.

13. Post unlimited press releases
free on our
news networks
for an indefinite period of time. Even if you receive 1,000,000 hits per day on
your article, we will not bring it down.

14. Post your company profile on the
classified
section  - "Company Profile" of our news website indefinitely and
receive numerous free hits and public ratings.

15. Post your expert resume
free on the "Expert Profiles" section
on our
classified section and expose yourself and/or organization for inclusion
in journalist contact books. Hundreds of journalists turn to us seeking new
sources and insider contacts to quote and reveal new angles to a news or feature
article. Be among the first they contact in your field of specialization and
receive free publicity and endorsement. A journalists contact book is their
greatest tool of the trade - get yourself inside as many as possible.

16. Lubricate your PR experience with our
popular weekly PR newsletter entitled "PR
Tune-up" by our founder Joseph Reriani and other PR professional guest
contributors. A wealth of public relations tips are contained on these weekly e-zines.
A must for any person wishing to employ public relations to grow their business.
We currently have over 5,000 subscribers.

17. Have your press release become
searchable by date
and keywords on our networks. Great for generating traffic to your website in
the long term.

18. Have an official looking printable "pdf
- link" on all your articles. Include and file them with your media kit and
other company documents. The printable page of the portable document file (pdf)
will include a link to our news site where the original press release can be
found. Great for creating a corporate image.

19. Receive a unique and permanent page
where all your past press releases, company profiles and articles can be found
under your name/author in the
who is who
section of our news site. Such a page is good to let the media and your
customers know where you have been as an organization through your media
releases.

20. Have your press release become easily
available by date of publication in our
archives
section.

21. Make your press release easily found in
our
70
topic categories. Ensure that your message is read by the right people
by placing it in the right category during submission. Each category has a
unique RSS/XML link that the specialist media use to serve relevant articles and
news right on their computers.

22. Get an individual and permanent URL of
all your press releases. You can place the URL on your website below the press
release. Many of our customers simply say: "The original article can be found
at:

http://SkyNewswire.com/modules/news/article.php?storyid=**** "

23. Have your press release optimized for
search engine indexing and
searchable
in the major search engines within 1 to 7 days of publication compared
to the average 6 months it normally takes new content.

24. Have your news articles "rated"
by the public and start a threaded discussion on the topic. A great avenue to
know what others think of your products, services and articles. One does not
need to be registered on our website to rate your article. The editorial team is
always on the look out for offensive materials posted by the public. Please
contact us with
the complete URL if you find anything objectionable on our website.

25. Receive a permanent hit counter
on each of your press releases that displays the page impressions/traffic since
publication. This information is available to everyone visiting your press
release or classified placements. It is to you advantage to direct as much
traffic to your press release as possible. This is because the more links that
point to your press release, the higher your press release page is placed on
keyword searches by the search engines.

View our current
Media List of over 85,000 outlets here!

* We also offer tailor- made services for your
personalized PR needs.
Contact us here
for a no obligation quotation.

Free Press Release
Submission





Think You Can't Afford To Get The Word Out On Your business? Think Again


Have you ever wondered why the same companies and individuals seem to attract
all of the media coverage? No matter where you turn - newspapers, magazines,
radio and television stations - it seems that some businesses are just natural
media darlings. Do they know some secret that the rest of us don't? One sure
secret is posting their messages where the media can find them such as this
website and the networks of Prudent International Inc. What are the many
advantages of posting your press releases and articles
FREE on our website? Over 700,000 unique monthly visitors, over
30,000 syndicated RSS/XML subscribers, immediate inclusion on Yahoo, Google News
and Google Finance ..

more

Pro Bono PR Consultation
for Charitable Organizations





Are You A Charitable Organization or Do You Know of One
That Can Benefit From Free Quality PR Consultation?

Prudent International Inc the parent company of this website offers free PR
consultation services to a set number of charitable organizations each month
without thought of ideology, location or size. Simply use our
contact form to
recommend your favorite charity and we will review it for inclusion to
our pro bono consultation services. Due to the large number of organizations on
our list, the waiting period can currently range to over 1 year or more. We have
in the past offered our free consultation services to charitable organizations
dealing with religious, scientific research, social and environmental issues in
over 10 countries. Each of our charitable consultation services normally run for
a minimum of 6 months which we feel is the period required to make a meaningful
and lasting impact on perception. We also offer one time
FREE press release crafting and media distribution services as part of
our pro bono services to charitable organizations. We do not of course offer any
of our services to known criminal and terrorist organizations. ...

more

Press Release Crafting &
Editing



Do You Need To Add More Muscle To Your PR Campaign? Get
Affordable Professional Press Release Crafting and Editing Services.

A professionally written Press Release can make the difference between a
successful PR campaign and an utter failure. While there are many factors that
help a press release become successful such as timeliness and newsworthiness
among others, the write-up is crucial. Basic to all public relations is good
communication. Well - planned, effectively handled communications are essential
to the success and even existence of organizations and causes. Every
organization depends on people and their attitudes, attention, understanding and
motivation can be critical to the success or failure of an organization or idea.
It is for this reason that we assign only the best to craft, prepare, taste and
edit your media articles. Our staff have a combined experience of over 80 years
in media and related fields....
more

Press Release Media
Distribution





Advertising Is Expensive. Anybody Can Purchase Ad Space and Tout Themselves As
The Next Big Thing. However it is Third - Party Endorsement That Comes From a
Strategically Placed Articled About Your Business That Stays On The Minds Of
Your Potential Customers.

A basic tool to any PR campaign is a good media list. We have access to the
industries best and latest media database. Plenty of time has been put into
categorizing and familiarizing ourselves with the editorial policies of many
media houses worldwide. We have access to a strong 85,000 newspapers, magazines,
news websites, radio and television editors and journalists worldwide in over 70
diverse categories, the outcome of hundreds of hours of phone calls and faxes as
well as thousands of dollars in media subscriptions. ...

more








Public Relations
Consultation Services




More
People are Rejecting Traditional Sales Messages, Presenting the Ad Industry with
Big Challenges? Could PR Be The Solution?

Public Relations is one of the most powerful and cost effective marketing tools
available for small and medium sized businesses. However handling journalists
and crafting well angled press releases is not easy for every one. Our
consultation packages are priced for companies looking for PR Agency - level
attention and expertise without paying the large agency fees and avoiding the
traditional advertising hype. Through research, measurement and evaluation we
determine the concerns and expectations of your customers, employees and
partners and offer advice on how to maintain and/or improve it resulting in
better reputation and increase in business. ...
more

Custom Package



Looking For More Than You Can Find From Our Packages?
No Problem...

We are big enough to take in everyone's needs and small enough to offer you the
personalized services you need. If you have any special or customized
requirements or simply want to add or remove any services from our packages and
get a new quote, we would love to hear from you. Please use our
contact form here
to get in touch with us ...
more






View our current
Media List of over 85,000 outlets here!

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Click Here to
make your payments of US$49.95 annual membership.

Our annual membership entitles you to all the benefits listed below.

We
will never remove your articles nor charge you any
additional fees for traffic received. Many of our clients create a link to their
articles on their website press page. Most websites
can charge up to US$ 300 per year for the services listed below.

 Special Offer: Receive one FREE
press release crafted for you by our experienced
team of PR specialists. A US$79.95 value and
sufficient reason to join today.

1.
Register and maintain your
own account on our networks with a combined monthly traffic of over
700,000 unique visitors generating over 3,000,000 page views. We describe a page
view as one person viewing one press release or classified placement. Its an
offer on its own you can't ignore if you want to direct more traffic to your
website.

2. Have your press releases appear in our
partner news networks within minutes of being approved by our editorial staff.
Two of these networks Google News,/Google
Finance and Yahoo News
receive more traffic than all the traditional media networks combined running to
over 30 million hits a day. Your news article will be searchable on the main
search page of Google within 24 hours and almost immediately on Google Blogs.

3. Have your news headlines become
available on the pages of thousands of websites and emails through syndication
by over 30,000 RSS/XML feed subscribers in our 70 news categories.

4. Get your press releases indexed on
average 50 times every 24 hours by the major search engines including google,
yahoo, msn and live.com that consistently crawl our networks looking for fresh
and relevant contents for their customers.

5. Post unlimited press releases
free on our
news networks
for an indefinite period of time. Even if you receive 1,000,000 hits per day on
your article, we will not bring it down.

6. Post your company profile on the
classified
section  - "Company Profile" of our news website indefinitely and
receive numerous free hits and public ratings.

7. Post your expert resume
free on the "Expert Profiles" section
on our
classified section and expose yourself and/or organization for inclusion
in journalist contact books. Hundreds of journalists turn to us seeking new
sources and insider contacts to quote and reveal new angles to a news or feature
article. Be among the first they contact in your field of specialization and
receive free publicity and endorsement. A journalists contact book is their
greatest tool of the trade - get yourself inside as many as possible.

8. Lubricate your PR experience with our
popular weekly PR newsletter entitled "PR
Tune-up" by our founder Joseph Reriani and other PR professional guest
contributors. A wealth of public relations tips are contained on these weekly e-zines.
A must for any person wishing to employ public relations to grow their business.
We currently have over 5,000 subscribers.

9. Have your press release become
searchable by date
and keywords on our networks. Great for generating traffic to your website in
the long term.

10. Have an official looking printable "pdf
- link" on all your articles. Include and file them with your media kit and
other company documents. The printable page of the portable document file (pdf)
will include a link to our news site where the original press release can be
found. Great for creating a corporate image.

11. Receive a unique and permanent page
where all your past press releases, company profiles and articles can be found
under your name/author in the
who is who
section of our news site. Such a page is good to let the media and your
customers know where you have been as an organization through your media
releases.

12. Have your press release become easily
available by date of publication in our
archives
section.

13. Make your press release easily found in
our
70
topic categories. Ensure that your message is read by the right people
by placing it in the right category during submission. Each category has a
unique RSS/XML link that the specialist media use to serve relevant articles and
news right on their computers.

14. Get an individual and permanent URL of
all your press releases. You can place the URL on your website below the press
release. Many of our customers simply say: "The original article can be found
at:

http://SkyNewswire.com/modules/news/article.php?storyid=**** "

15. Have your press release optimized for
search engine indexing and searchable
in the major search engines within 1 to 7 days of publication compared
to the average 6 months it normally takes new content.

16. Have your news articles "rated"
by the public and start a threaded discussion on the topic. A great avenue to
know what others think of your products, services and articles. One does not
need to be registered on our website to rate your article. The editorial team is
always on the look out for offensive materials posted by the public. Please
contact us with
the complete URL if you find anything objectionable on our website.

17. Receive a permanent hit counter
on each of your press releases that displays the page impressions/traffic since
publication. This information is available to everyone visiting your press
release or classified placements. It is to you advantage to direct as much
traffic to your press release as possible. This is because the more links that
point to your press release, the higher your press release page is placed on
keyword searches by the search engines.

Click Here to make your payments of US$49.95 annual membership.

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Prudent International Inc
P.O. Box 13142
2501 EC, The Hague
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phone: 00 31 620 630 974
e-mail: copyright@SkyNewswire.com
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Newspaper Advertisements
The buyer (you) agrees to keep accurate records and to avoid any misleading, deceptive, or unethical practices.

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The buyer understands the cost of advertising is for one week\'s worth of ads unless the buyer specifies additional weeks. The buyer also understands that weekly and daily newspapers will only be published on the following weeks newspaper editions".

The buyer understands that Prudent International Inc does not guarantee any response whatsoever from ads placed at the buyer\'s request.

No orders will be processed without a Payment Receipt/Confirmation form signed. The buyer understands this signature is only for advertising requested and that the buyer agrees to all Terms & Conditions. When the buyer has established rapport with Prudent International Inc, a signature may no longer be required for orders online. The buyer agrees that he/she shall be notified via email when a signature is no longer required.

The buyer understands that all websites in ad copies will be counted as 3 words, email addresses as 3 words, phone numbers 1 word, and Ext #\'s as 1 word.

The buyer understands there may be additional charges to advertising due to miscalculated words in ad copy.
Prudent International Inc agrees to contact the buyer in regards to this addition before charging the buyer.

The buyer agrees that all ad copy changes, paper changes, or cancellations must be made prior to deadline on Wednesday at 10:00am (-8hrs GMT).. No changes may be made after deadline for the week requested.

The buyer understands by placing advertising for multiple weeks, the buyer cannot make ad changes, paper changes or cancellations after deadline for the first publishing week requested.

The buyer agrees to prepay for all advertising. Prudent International Inc agrees to prepay to all newspapers selected by the buyer as requested. Prudent International Inc agrees to handle all correspondence with the newspapers.

The buyer understands that rates, circulations, run days, etc. may and will change without prior notice. Prudent International Inc agrees to keep this information up to date to the best of its ability.

The buyer understands that Prudent International Inc is not responsible for advertising rejected by any newspaper offered. Prudent International Inc has provided a state by state listing including all Accepted and Rejected papers. Papers with a Rejected listing do not accept Business Opportunity, Help Wanted, Weight Loss, Loan, Personal or any other ads related to or offering products. This includes ads related to mortgages, psychics, credit cards, guns, and cigarettes. These papers are very strict about the advertising they will accept.

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The buyer understands by accepting these Terms & Conditions, advertising will only be placed now and in the future as directly ordered or requested by the buyer. Prudent International Inc will never charge any buyer without a Payment Receipt/Confirmation form signed and faxed to Prudent International Inc offices by deadline unless notified by Prudent International Inc following establishment of rapport.

The buyer agrees to indemnify and hold Prudent International Inc harmless from any claims, damages and expenses, including any attorneys\' fees, arising out of my actions or conduct in violation of this Agreement.

In the event a dispute shall arise between the buyer and Prudent International Inc as to our respective rights, duties and obligations under this Agreement, and the policy and procedures of Prudent International Inc, it is agreed that such disputes shall be exclusively resolved pursuant to binding arbitration under the commercial rules of the American Arbitration Association with arbitration to be held in Delaware. Delaware law will apply to the resolution of the dispute, unless otherwise agreed in writing. The arbitration panel shall consist of one arbitrator. In addition to declaratory relief, the arbitration panel may award preliminary and permanent injunctive relief and compensatory damages and shall award reasonable attorneys\' fees and costs to the prevailing party. The arbitration award may be enforced in any court of competent jurisdiction. This provision shall not restrict Prudent International Inc from seeking preliminary or permanent injunctive relief in any court of competent jurisdiction.
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About Prudent Press Agency
and SkyNewswire.com



Introduction

Prudent International Inc the parent company of
Prudent Press Agency and SkyNewswire.com was incorporated in 1999 by Joseph Reriani then
working as a freelance journalist  for various media
organizations. He was joined by Jackie Mugambi a graduate broadcast
student who started off on a volunteer basis and rose to direct
SkyNewswire.com. Prudent
International Inc is a privately held company registered in the USA and The
Netherlands in the E.U.

SkyNewswire.com offers free and paid for
media services including
press release distribution and
write-up among other
specialist PR services. Unlike other press release
outsourcing services on the internet, we care about
quality press releases and all articles on our website have to first get
approval from our team of editors.

Prudent International Inc also specializes in marketing
the work of freelance journalists to the media and we are currently
working with over 50 journalists in over 13 countries. We have over the years helped
numerous first time journalists, photographers and writers get published.
Contact either Joseph Reriani at

editorial@SkyNewswire.com or Jackie Mugambi at

editorial@SkyNewswire.com depending on the network you wish to work
with. NB: Please note that you cannot register on both websites as a
freelancer.

Since its founding in 1999, Prudent
International Inc has become a market leader in commercial news
preparation and distribution. Many companies and organizations depend on
our services to transmit their news releases, regulatory filings, photos and
other multimedia content to journalists, financial professionals, investor
services,
bloggers, regulatory authorities and the general public worldwide.

We originate numerous news announcements each year, with a dramatic impact
on perception, credibility, capital and commercial markets around the globe
in virtually every industry sector.
Our news has appeared in the past on such media outlets as
MSNBC, CNN, PR Report, The New York Times, PR Week
and many other newspapers, magazines and websites.



Our Mission

Our primary mission is to help anyone announce newsworthy events and create
an affordable and appropriate network to achieve this goal. Public relations used to be a field exclusive to the big guys but we have
made it our motto to make it accessible to the everyone both in quality
and affordability.
We have teamed up with global
leading news wires
that display our
headlines on their web sites
and search engines and are continually working to increase our outlets.
We currently have over 30,000 known RSS subscribers who receive our news
in over 70 diverse categories.



To utilize our services including news writing, news release distribution,
expert source directory listings, banner and newsletter ad placement
services, please contact
the Editorial Team
of Prudent Press Agency via email at


editorial@SkyNewswire.com or
SkyNewswire at
editorial@SkyNeswire.com. You may also first wish to visit our
service's page
here

View our

FAQ's here

Order our Press Release
Distribution Services

1. Prudent Distribution Bronze Package (1 press release 
distribution for only US$ 149.95- a US$ 350 value)

2. Prudent Distribution Silver Package ( 3 press
releases distribution over 3 months - save US$
30 or US$ 139.95 per press release
distribution)

3. Prudent

Distribution
Gold Package ( 6 press releases distribution
over 6 months - save US$ 100 or
US$ 132.50 per press release distribution)

4. Prudent Distribution Platinum Package ( 12
press releases distribution over 1 year - save US$
300 or US$ 125 per press release
distribution)

5. Prudent Distribution Bundled Package ( 1
bundled press release distribution  for
US$ 99.95)

Media Distribution
Services

Advertising is expensive. Anybody can
purchase Ad space and tout
themselves as
the next
big thing. However it is third -
party endorsement
that comes
from a
strategically placed article about
your business
that stays
on the minds
of
your potential
customers.

A basic tool to any PR campaign is a good solid media list. We have
access to the industries best and latest media database. Plenty of time has been
put into categorizing and familiarizing ourselves with the editorial policies of
many media houses worldwide. We have access to a strong 85,000 newspapers,
magazines, news websites, radio and television editors and journalists worldwide
and over 20,0000 freelance journalists and reporters in over 70 diverse
categories, the outcome of hundreds of hours of phone calls and faxes as well as
thousands of dollars in media list subscriptions.

1. Receive highly
targeted media distribution for your press release. Our distribution is
through fax, email and wire depending on a journalist preference. In some
special cases we also send out snail mail to media houses. We will work with
you to develop a rolling media campaign taking advantage of developments in
your industry or locality.

2. Reach over
85,000 media outlets and
20,000 freelance journalist with your press release.

3. We will analyze different aspects of
your press release that may be of interest to a variety of journalists at the
local, national, international and trade levels. Once the various angles have
been identified, a custom media list will be built around it. This list will be
in addition to our general media outlets of over 50,000 mostly local and
national newspapers, radio and television outlets.

4. We will create customized
RSS/XML
feeds for our 30,000 subscribers many of whom are media personnel's and
professionals in their related fields. Very handy for reaching potential
investors.

5. We will inject your press release to international
newswires
such as Reuters, AFP, AP etc. These wire services have the capability of
surgically reaching even the remotest media outlets with your message.

6. We will craft a
pitch letter to accompany your press release where required. A pitch letter
gives the gist of your press release and tries to induce the interest of
journalists. Because the pitch letters are always written by seasoned
journalists, you can rest assured that the most news worthy aspects of your
press release will be covered.

You are also entitled to all the benefits listed below from our

Crafting and Editing Package.

Basic to all public
relations is good communication. Well - planned, effectively handled
communications are essential to the success and even existence of organizations
and causes. skynewswire.com is a complete turnkey outsourcing firm that
writes, edits, tastes, proofreads, formats in HTML, uploads and provides hosting
to press releases and other communication materials thus saving you time, money,
frustrations and most of all giving you the time to better concentrate on your
business. Every organization depends on people and their attitudes, attention,
understanding and motivation can be critical to the success or failure of an
organization or idea. It is for this reason that we assign only the best to
craft, prepare, taste and edit your media or communication materials. Our staff
have a combined experience of over 80 years in the media and related fields. Our
experience and daily exposure to numerous news articles and current affairs
helps us easily find a "news angle" to make most press releases attractive to
the media. We can also help you in preparing communication materials such as
brochures, pamphlets and newsletters (contact
us here for a quote). With our press release crafting and editing
package you will benefit from:

7.  Inclusion of
your company logo, product photos or other related images accompanying your
press release. "A picture is worth a thousand words" and helps establish or
cement a corporate identity. The images are also very likely to appear on our
partner news websites including
Google News,/Google
Finance and Yahoo News
multiplying your exposure many times over.

8.
Ability to post HTML formatted, dynamic and interactive press releases on our
website.

9. Over 250 highly targeted hits to your
press release spread over 1 month using
google's adwords advertisements.
Anybody can purchase ad space and tout themselves as the next big thing. however
it is third - party endorsement that comes
from a strategically placed article such as a press release about your business
that stays on the minds of your potential customers.

10. 
A media audit to determine the level of media coverage you may have received in
the past as well as the chosen news angle for the press release. Consistency and
building on past media coverage is very important to a campaign. We have crafted
thousands of press releases with an excellent rate of media coverage.

11.
Up to 500 words of text for your press release.

12.
Once your press release is complete, we will send you a link that you can
include in your emails, website, send to members of the press or prospects and
clients. You can also include the link on your print advertising. Some of our
clients place them on their intranets, extranets and B2B trading platforms. The
possibilities are endless.

13.
We will continuously work with you to identify a good solid story taking
advantage of developments in your industry or locality and then create a
cracking press release which we will tailor for the media. Journalists and
reporters receive huge numbers of press release each day and for yours to stand
out from the crowd and make an impression, it needs to have all the professional
touches. We will always be in touch with you throughout the process.

14.
We will provide suggestions to better tailor your website for the media.
Creating a user friendly "media section" is a must to any organizations hoping
to use the media to grow their business.

You are also entitled to all the benefits listed below from our
FREE
Services Package. Simply register for an account and they
are yours for the taking (see our privacy policy). We do not charge a
registration fees or bill you for traffic to your articles. We host them
absolutely free on our super fast servers with periodic backups. Most websites
can charge up to US$ 700 per year for the services listed below.

15.
Register and maintain your
own account on our networks with a combined monthly traffic of over
700,000 unique visitors generating over
3,000,000 page views. We describe a page
view as one person viewing one press release or classified placement. Its an
offer on its own you can't ignore if you want to direct more traffic to your
website.

16. Have your press releases appear in our
partner news networks within minutes of being approved by our editorial staff.
Two of these networks Google News,/Google
Finance and Yahoo News
receive more traffic than all the traditional media networks combined running to
over 30 million hits a day.

17. Have your news headlines become
available on the pages of thousands of websites and emails through syndication
by over 30,000 RSS/XML feed subscribers in our 70 news categories.

18. Get your press releases indexed on
average 50 times every 24 hours by the major search engines including google,
yahoo, msn and live.com that consistently crawl our networks looking for fresh
and relevant contents for their customers.

19. Post unlimited press releases
free on our
news networks
for an indefinite period of time. Even if you receive 1,000,000 hits per day on
your article, we will not bring it down.

20. Post your company profile on the
classified
section  - "Company Profile" of our news website indefinitely and
receive numerous free hits and public ratings.

21. Post your expert resume
free on the "Expert Profiles" section
on our
classified section and expose yourself and/or organization for inclusion
in journalist contact books. Hundreds of journalists turn to us seeking new
sources and insider contacts to quote and reveal new angles to a news or feature
article. Be among the first they contact in your field of specialization and
receive free publicity and endorsement. A journalists contact book is their
greatest tool of the trade - get yourself inside as many as possible.

22. Lubricate your PR experience with our
popular weekly PR newsletter entitled "PR
Tune-up" by our founder Joseph Reriani and other PR professional guest
contributors. A wealth of public relations tips are contained on these weekly e-zines.
A must for any person wishing to employ public relations to grow their business.
We currently have over 5,000 subscribers.

23. Have your press release become
searchable by date
and keywords on our networks. Great for generating traffic to your website in
the long term.

24. Have an official looking printable "pdf
- link" on all your articles. Include and file them with your media kit and
other company documents. The printable page of the portable document file (pdf)
will include a link to our news site where the original press release can be
found. Great for creating a corporate image.

25. Receive a unique and permanent page
where all your past press releases, company profiles and articles can be found
under your name/author in the
who is who
section of our news site. Such a page is good to let the media and your
customers know where you have been as an organization through your media
releases.

26. Have your press release become easily
available by date of publication in our
archives
section.

27. Make your press release easily found in
our
70
topic categories. Ensure that your message is read by the right people
by placing it in the right category during submission. Each category has a
unique RSS/XML link that the specialist media use to serve relevant articles and
news right on their computers.

28. Get an individual and permanent URL of
all your press releases. You can place the URL on your website below the press
release. Many of our customers simply say: "The original article can be found
at:

http://skynewswire.com/modules/news/article.php?storyid=**** "

29. Have your press release optimized for
search engine indexing and

searchable in the major search engines within 1 to 7 days of publication
compared to the average 6 months it normally takes new content.

30. Have your news articles "rated"
by the public and start a threaded discussion on the topic. A great avenue to
know what others think of your products, services and articles. One does not
need to be registered on our website to rate your article. The editorial team is
always on the look out for offensive materials posted by the public. Please
contact us with
the complete URL if you find anything objectionable on our website.

31. Receive a permanent hit counter
on each of your press releases that displays the page impressions/traffic since
publication. This information is available to everyone visiting your press
release or classified placements. It is to you advantage to direct as much
traffic to your press release as possible. This is because the more links that
point to your press release, the higher your press release page is placed on
keyword searches by the search engines.

Frequently Asked Questions -
SkyNewswire.com

1. When was
SkyNewswire.com founded?

Prudent International Inc the parent company of
SkyNewswire.com was
incorporated in 1999 by Joseph Reriani then working as a freelance journalist
for various media organizations. He was joined by Jackie Mugambi in 2003 a newly
graduate broadcast student who started off on a volunteer basis and rose to
direct www.SkyNewswire.com when it was
started. Both websites have over 6,000 registered members and receive over
700,000 unique hits monthly generating over 3,000,000 page views. We define a
page view as one person viewing one press release or classified advisement.

We originate numerous news announcements each year, with a dramatic impact on
perception, credibility, capital and commercial markets around the globe in
virtually every industry sector. Our news has appeared in the past on such media
outlets as MSNBC, CNN, PR Report, The New York Times, PR Week and many other
newspapers, magazines and websites.

Prudent International Inc is a privately held company registered in the USA and
The Netherlands in the E.U.

2. What happens to my press release when I post it on
your networks?

After being approved by our editorial team, your press release will be
posted on our website front page. This makes it accessible to the over 350,000
unique monthly visitors who access our networks as well as over 30,000 RSS and
XML feed subscribers also known as syndicated news feeds.

You will also most probably find your press release in
other high traffic news outlets like Google News,
Google Finance and
Yahoo News
minutes after appearing on our front page.

Your news release will also be
searchable on most search
engines within a day to a week compared to the average 6 month to a year it
takes most new websites contents. For more on the benefits of submitting your
news release FREE on our website go to:

http://SkyNewswire.com/modules/news/article.php?storyid=13  

For our
paid services, you get all the

free
services benefits plus PR crafting, consultation and/or distribution
services depending on your chosen package. We maintain a database of over 85,000
media contacts in over 70 categories and have partnered with many specialist
wire services
around the world to better target our media reach. We have the
capability of placing your press release in front of journalist computers and
other places they frequent depending on the nature of your news release.

Prudent Press Agency & SkyNewswire.com Web Sites

Both websites currently have a combined traffic of over 350,000 unique visitors
monthly generating millions of page views. We describe a page view as one person
viewing one press release. All press releases are posted on our site
indefinitely and only removed from our site if the originator deletes it or it
is found to compromise our editorial guidelines. Please see our

Terms and Conditions.

Search Engine Submission

Each press release appearing on our websites is
optimized for search engine
indexing. This is one reason why your press release will appear on the major
search engines within a day to a week and within minutes on news sites such as 
Google News,
Google Finance and
Yahoo News among others.

Syndicated News Feed

XML/RSS news feeds are a popular way of distributing content on the internet.
XML and RSS technology has made it possible for publishers and individuals to
easily stay updated on the contents of particular website simply by placing a
small code on their websites or email subscription. We are currently aware of
over 30,000 XML and RSS subscribers to our websites though this number could be
much much higher. XML/RSS news feeds increases exposure to your press release.

Media Distribution - Fax, Post, Telephone and Email

We currently maintain a database of over
85,000 media contacts in over 70
categories. Different media personalities choose to be contacted in different
ways though the most popular mode still remains email. Traditional modes of
press release distribution such as fax, and post are still widely used mostly by
feature writers who are less constrained by time.

3. How do I upload a press release?

Go to our website home page at
www.SkyNewswire.com and register for a free
account. Check your email after a few minutes for a verification link to
activate the account. Please ensure that you enter your email correctly as this
is where your verification link is sent to. Activate your account and you are
ready to go. Login to your account and take advantage of our
free
press release services benefits.

4. How long does my press release remain online?

Your press release remains online forever, that means that it never expires.
Most users leave their release online even if it becomes old news. One advantage
is that it will be available under search results and result in hits to your
website. Leaving older releases online is an effective way of letting the media
know where you have been as an organization. In certain circumstances you may
want to remove a press release but that decision is entirely up to you.

5. What are the advantages of a paid release?

In addition to all the features you get for a free press release, you receive
highly targeted distribution to the media, press release and articles crafting
as well as public relations consulting depending your chosen package. You can
also create your own custom package (please
contact us). You may also opt to employ the services of our experienced
editors and journalists in crafting and polishing your press release. We
currently have over 20 customized PR packages.

6. What other media services do you offer?

We offer numerous
media services including Edgar filing services for public
traded companies, long term media communication and consultation services,
various press release write-up and distribution packages. Working with numerous
journalists and writers puts us at an added advantage of knowing what they are
looking for in terms of sources, news angles and content and we are able to
create that valuable bridge between you and them. We also offer professional
website analysis in relation to public relations.

7. Do you ever reject press releases?

Yes, we do under certain circumstances. Every press release must pass a review
process by our editors. We never verify any
of the news or proofread any of the
free press releases. Correct grammar and
spelling are the submitter's responsibility. Remember the importance of
submitting well-conceived and well-written press releases.

A few of our general guidelines include - We will not post ads and will reject
press releases that are not deemed newsworthy. Press releases that we perceive
to be inflammatory or intended to cause harm to a third party will not be
accepted. In addition, we will only post press releases which are in standard
press release format. Please see our Terms and Conditions.

8. Do you accept press releases for adult content?

No, we do not accept press releases for adult content.

9. Is Prudent International Inc a public traded
company?

No, Prudent International Inc the parent company of Prudent Press Agency and
SkyNewswire.com is a privately held for-profit company.

10. Press release or News Release?

For a number of reasons, including search engine optimization we use the terms
press release, news release and media release interchangeably. They all mean the
same thing.

11. Does distribution through your networks guarantee
that the media will use my press release?

No, no newswire service can guarantee that the media will use your news release.
We do not control the media only try to get your news to them in the best way we
can. For all free press release, the ultimate responsibility for success lies
with you. Did you create a compelling story? Is it newsworthy? Will others find
it newsworthy? See other parts of this website for our weekly
"PR Tune-Up" newsletter which can help you
greatly patch up your media relations".

12. Will my press release be used elsewhere on the
Internet or in print?

We cannot guarantee that your release will be picked up and used by other media
outlets. The ultimate responsibility for success lies with you. Did you create a
compelling story? Is it newsworthy? etc. Google News,
Google Finance and
Yahoo News pick up most of our stories minutes after publication.

13. Do you offer a clipping service?

No, we do not offer a clipping service of our own but subscribe to those of
other newswires. We can very easily and cheaply find out what the media is
saying or has said about you for a nominal fee. Please see our
services package here

14. How can I access my press release statistics?

Every press release has an individual hit counter that displays the page
impressions since publication. This information is available to the general
public. It is to your advantage to direct as much traffic to your press releases
as possible by placing links to it in as many websites as possible.

15. Why do you encourage publishers to create links to
their press releases on their website?

The main reason is to shorten the period search engines take to index your press
release page and also to create a "search bundle" for your press release on the
internet. The more links that point to your press release on the internet the
higher placed and visible it will be be using relevant keyword searches.

16. How many employees does Prudent Press Agency and
SkyNewswire.com have?

Prudent International Inc currently has 7 employees working as editors, copy
tasters and journalists. All have a background in journalism and media studies
with a combined 80 years of experience. Joseph Reriani is the Executive Editor
of Prudent Press Agency while Lilian A. Matama is the Executive Editor of
SkyNewswire.com responsible for crafting and enforcing editorial policies of the
websites. They are also usually the first link between the newsroom and
customers. Protus Nyamwea, Geodfree Otieno and Sami Khan are copy tasters and
editors all holding diplomas and/or degrees in journalism and public relations.
We also work with over 50 freelance journalists and writers located in 13
countries who supply us with various news and feature articles which we market
to the media on their behalf.

17. Do you write and edit press releases?

Yes, for a nominal fee, our editors can help
craft a professional press release
ensuring that such vital aspects as newsworthiness, grammar and timeliness are
met in your press release. We will also offer advice on news angles and best
times to distribute your release. An analysis of your website will also be
conducted to ensure that journalists can easily find information about you. We
have a team of talented news crafters editors that are able to help you write
your press release.

18. I am a freelance journalist/writer how can you help
me?

If you are interested in joining our growing team of freelance journalists,
reporters feature writers, specialist writers, photographers we would very much
love to have you on board. Prudent International Inc specializes in marketing
the work of freelancers to the media. We have over the years helped numerous
first time journalists get published. Contact either Joseph Reriani at
editorial@Prudent Press Agency.com or Jackie Mugambi at
editorial@SkyNewswire.com 
depending on the network you wish to work with. Please note that you can
not register as a freelance journalist on both
websites.  

19. What is Prudent Press Agency?

It is a newswire service for the entire business sector. Our parent company
Prudent International Inc, was incorporated in 1999 originally distributing news
to continental North America before branching to the rest of the world in early
2002. We have access to a strong 85,000 newspapers, magazines, websites, radio
and television editors and journalists worldwide in over 70 diverse categories,
the outcome of over 2,000 hours of phone calls and sending faxes. A
professionally written News Release can make the difference between a successful
PR campaign and an utter failure. Our in-house editors and PR department will
prepare your news release in the globally accepted PR format stressing the most
news worthy features of your release. We pride ourselves in serving over 7,000
registered individuals and businesses who periodically use our services either
to post their media releases for
FREE or buying one of our well priced
PR packages.
Our website at
http://www.SkyNewswire.com receives over 30,000 media related visits
monthly.



20. Why do small entrepreneurs have a problem with some
of the more traditional newswire services?

It is a combination of brand and cost. The people who are most interested in
small business news do not tend to be on the political and hard news desk, which
is largely where the major newswires distribute their read.



Another reason is that small entrepreneurs cannot afford to spend US$700 for
each press release they want to put out nationally. We do a variety of things to
keep our costs as low as we can and use technologies that allow us to pass those
savings on to our customers.



"We have and continue to negotiate strategic relationships with
major wire
services in individual countries to ensure that our services remain
affordable and of the highest quality." - Joseph Reriani, founder and Executive
Editor Prudent Press Agency



21. If a company wanted to try out your service, how
would it go about doing so?

(The company) would place an order directly for one of our services
here.
The link has all the basic information and links to detailed specific contents
of our services.



22. What is PR packaging?

PR Packaging involves purchasing a PR write-up and distribution packages in one.
One way we drive costs down is by combining two or more services for individual
releases. Over 90 percent of our clients renew their chosen packages.



23. How much does your press release distribution cost?

The price for crafting and distributing a press release
of 400 words or less is only US$ 149.95. You receive a comprehensive press
release distribution to more than 50,000 general editors and over 20,000
specialist magazines and websites. To view some of the media outlets we will
reach with your Press Release go to our
media list



24. How soon does the press release go out?

Your press release will be distributed between Monday
9hrs EST and Thursday 16hrs the following business day. This ensures that
editors and journalists receive it in their email in-box or fax machines the
next morning. We see stronger responses with press releases received in the
morning and well before weekends.



25. How are your press releases sent?

Our press releases are sent via email with the text formatted by us for line
length and presentation. We also send out electronic faxes to media outlets that
choose this mode. The text of the press release is sent within the body of the
fax/email message as many organizations will not accept attachments because of
virus and bandwidth concerns. If you have an image, we upload them to our
website and provide a link to them on our website. The subject of the email
message sent to editors will include your press release title or an abbreviated
version of it.

Your press release is also personally issued through Reuters, Associated Press,
Inter Press Service, Media General News Service Inc and others. We also post it
on our website under your chosen categories.



26. How do I post my Press Release FREE on your site?

To post your Press Release on our website,
first open an account
them login to your account after
registering and verifying your email.

Go to the "Submit your Article" link and post your article. Our editors will
review it to see if it meets our requirements before posting it on the website.
Every day hundreds of journalists and media editors visit our website in search
of new articles and fill-ups.



27. What makes your press release services different
from your competitors?

- We never charge a membership fee. Unlike other press release services,
we have no hidden or extra charges. Our low prices stay low and remain among the
lowest in the industry but the quality of our PR services remain highest.

- We don't spam journalists. Our sources have opted to receive our press
releases and media communications. We also maintain a responsible remove list
for those who do not wish to be contacted by us. Beware of press release
services which bombard journalists with unwelcome emails: you'll run the risk of
weakening your impact and alienating the very audience you want to impress.

- We contact interested journalists directly. We reach more than 75
percent of our sources by name, and send press releases to their personal email
addresses. Most press release services simply use a generic "editor@newspaper.com"
format.

- Our low price includes quality press release write-up and distribution.
We dare you to find a cheaper service offering a combination of the two at the
quality and guarantee offered by us.

- We don't just send your press release. We send you proof of
distribution! We also watch the media for new angles to pursue in future. As a
client, you'll receive a customized report with links to your press release
between five and ten websites where it appears.



28. Under what circumstances does
SkyNewswire.com reject Press Releases?

Every press release we post on our website or to the media must pass a review
process. SkyNewswire.com does not verify any of the news nor proofread
any press release that was not prepared by us. Correct grammar and spelling are
the submitter's responsibility. Please remember the importance of submitting
well-conceived and well-written press releases.

We review all releases for general content to make sure that the story falls
within our guidelines which are as follows: - We will not post advertisements
and will reject press releases that are not deemed newsworthy. Press releases
that we perceive to be inflammatory or intended to cause harm to a third party
will not be accepted. We will also reject all releases that are written in all
capital letters which is perceived as screaming. In addition, we will only post
press releases which are in standard press release format.



29. Why are some of your articles free?

All Press Release articles on our website are free to editors, journalists and
our website visitors to read. SkyNewswire.com was originally founded as a
newswire organization. Many professional journalists and reporters around the
world routinely sell their articles to the media through us.



30. Is SkyNewswire.com a not-for-profit company?

No. SkyNewswire.com is a privately held for-profit company. It is a fully
owned subsidiary of Prudent International Inc USA & EU. We manage to keep our
prices low because we rely on volume sales, advertisement placement for clients
and other media related services. Please note that our low prices never affect
our ability to deliver our high quality services.



31. Can I post my release via snail mail?

Our editorial team can turn around a news story and run an editorial news flash
banner on our site or post out your message to the media typically within about
30 minutes. We can only do that if the news story comes in an electronic format
(email, electronic fax or web page).

Sorry to say, the press releases which still come into our office daily on
paper, by snail mail are just thrown straight into the bin. They usually arrive
too late anyway, so they fail on two counts.



32. How much does it cost to have your agency prepare
my Press Release without distribution to the media?

We are asked this question many times. A one time PR crafting costs only US$
49.95. Among the reasons given for wanting a Press Release write-up without
distribution are:

1. Acquiring quality material for organizational and company in-house magazines
and journals

2. Acquiring quality material for advertisement brochures, leaflets and
pamphlets

3. Acquiring quality material for Press Release/ Media sections of websites

4. Testing the agencies ability to produce quality PR write-ups at lower prices.



33. What are the most important aspects of a Press
Release?

If you plan on preparing and distributing your own Press Release ensure that:

1. The first lines of your press releases includes: "FOR IMMEDIATE RELEASE" (or
FOR RELEASE May 18, 2001) and "For more information, contact:" followed by your
contact information.

2. Craft a compelling headline. The headline makes your release stand out. Keep
it short, active, and descriptive. If you don't know how, read a number of
compelling headlines till you get some idea.

3. Hook reader with the first paragraph. A first paragraph shall summarize the
five W's: who, what, where, when and why. In fact, most readers will give up if
you haven't "hooked" them in the first few lines.

4. Put the most important information at the beginning. This is a tried and true
rule of journalism. Never hide golden points to the end.

5. Don't sell but answer questions! Making over-inflated statements is helpless
to your business. Write a release that answers questions about your business,
rather than piling flowery adjectives without saying why.

6. Avoid saying something is "unique" or "the best". Instead, show how people
will benefit - i.e. save time, save money, make their life easier, etc.

7. A 'non- biased' source is very helpful.

8. Provide all possible contact information including mail address, telephone,
fax, e-mail and web site (especially for online business).

9. Proofread & Proofread! Do remember to proofread your press release for
typographical errors before you send them out.

10. End your press release with "###" (without the quotation marks) after your
last lines of text. This symbol lets the editors know they have successfully
received the entire release.



34. Does Prudent Press Agency accept press releases for adult content?

NO. Prudent Press Agency does not accept explicit adult content pieces and
reserves the right to refuse all press releases containing or promoting adult
content.

36. Do I need two accounts for
both SkyNewswire.com and SkyNewswire.com?

Yes, you need two separate accounts for both websites. Each website has a
separate and independent editorial team responsible for creating their own
editorial policies. SkyNewswire.com headed by Jackie Mugambi (Executive Editor)
accepts fewer free press releases. The website mostly targets public traded and
fortune 500 companies as its clientele compared to Prudent Press Agency which
will accept most well crafted and angled press releases irrespective of source.



37. Can you give us some examples of how you manage to
keep your prices so low?



We are currently seven strong and do not have the expense that the major
corporate newswires have of releasing market-moving financial information
simultaneously on three continents. We also negotiate bulk orders with many of
the E.U countries newswire services and we pass these savings to our clients.