(SkyNewswire.com)--- Boston, MA -- Video has created a revolution online. The advent of video on websites has forever changed the way that people consume information on the internet. And to realise the dramatic effect that video has had for businesses and consumers, one should only look at the field of franchise businesses.

When websites like Youtube began to host uploaded video content back in February, 2005, many assumed that the website's popularity might be only be a fad. But we live in a culture dominated by images. The most direct way to capture people's imaginations these days is through moving images. And since the internet can often feel like a dense web of text, the challenge for internet businesses was simple: how can a company transfer the immediacy of video to suit its own commercial objectives?

Over time, enterprising businesspeople have figured out how to make video work for them. No field demonstrates this better than the franchising industry, where a well-produced video has been shown to have widespread ramifications for a company's business model.

For an example about the potential of video content for businesses, just take a look at this video from candy franchise Candy Bouquet. The candy franchise is trying to flourish on a national level in an extremely-competitive marketplace amid the backdrop of challenging economic times. Looking to promote its business to prospective franchisees, Candy Bouquet recorded this franchise video with Franchise Direct.